Herbal cosmetics are considered as the modern trend and is widely consumed among the consumers in recent years. Herbal mascara is accepted widely among consumers and is used to increase the volume of eyelashes. When mascara is applied, the eyes look more prominent and voluminous. Compared to the other beauty products herbal cosmetics are safe to use as it does not contain synthetic chemicals. Rising income among the population and inclination toward better quality cosmetics has resulted in the rise in demand for herbal mascara over the years. Additionally, better awareness about harmful chemicals such as paraben and formaldehyde in cosmetics among the population has resulted in the increased demand for herbal cosmetic products in recent years. This in turn is triggering the growth rate of the global herbal mascara market. Thus, shift in consumer preferences has resulted in continuous research and development by manufacturers in order to develop new products. Proper certification of products is essential in order to develop herbal products.
The global herbal mascara market has been segmented on the basis of different forms, type, and distribution channel. On the basis of different forms, the global herbal mascara market has been segmented into liquid, cream, cake and other. Cake based form mascara is expected to show the fastest growth rate during the forecast period due to rising acceptance among consumers. On the basis of product type, the market has been segmented into different types such as lengthening mascara, curling mascara, volumizing mascara and others. Volumizing mascara is showing the fastest growth rate during the forecast period owing to the rising demand from the population. The global herbal mascara market has been further segmented on the basis of distribution channel such as online distribution channel and offline distribution channel. Offline distribution channel of the global herbal mascara has been further segmented into supermarkets and hypermarkets, convenience stores, drug stores, departmental stores and others. The online distribution channel is projected to exhibit the fastest growth rate during the forecast period due to convenience, high penetration growth of internet and presence of different brand options.
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Rising beauty consciousness and inclination toward chemical free cosmetics is resulting in the rise in demand for herbal mascara. However, lack of awareness among consumers regarding the benefits associated with the use of herbal mascara is restraining the market. Moreover, rising level of certification coupled with product innovation among manufacturers is resulting in expanding opportunities in the global herbal mascara market. Presence of strong distribution channels is also likely to generate opportunity to the global herbal mascara market during the forecast period.