Personalized Packaging for creating the brand image in High Competitive Era


Soaring demand from various industries for customized packaging has boosted the growth of the personalized packaging market. Manufacturers are increasingly using personalized packaging for creating their brand image among the end users. Commonly, secondary packaging is altered for creating the unique identity of the products or brands in the market.

Apart from improving the aesthetic appearance of the product, personalized packaging is used for safeguarding the product during transit by customizing the packaging according to the dimensions of the product. While established players have already set remarkable trends through innovative packaging solutions, emerging companies are also foreseen to adapt to evolving trends in the global customized packaging market.

Rising consumer disposable income, especially in APAC region, is observed to be responsible to increase the demand for luxury packaging and positively influencing the growth in the personalized packaging market. Manufacturers in the region are expanding their capabilities and production capacity in order to amplify the footprint in the steadily growing market.

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Growing need for customization in packaging for ensuring the safety of the product is generating the demand to a large extent, which is further strengthened by growing international exports and imports. Maintaining safety during transportation of products has gained immense importance, paving the way for the growth of the personalized packaging market.

The APAC region is estimated to account for the largest share in personalized packaging market on the backdrop of high concentration of the packaging manufacturers and rise in disposable income of the consumers. North America is expected to trail the APAC region in personalized packaging market as the region has highest per capita consumption of packaging.

Few of the key players in the global personalized packaging market include Owens Illinois Inc., Salazar Packaging, Inc., Design Packaging, Inc., PrimeLine Packaging, International Packaging Inc., Elegant Packaging, Pak Factory Inc., ABOX Packaging, ACG Ecopak, CB Group, SoOPAK Company, Huhtamaki Oyj, The Mondi Group plc., Smurfit Kappa Group, Glenroy Inc. and ProAmpac LLC.