Developing Less Complex Smart Home Tech is Critical for Amazon

Developing Less Complex Smart Home Tech is Critical for Amazon


For the past few years, smart home gadgets have been struggling to garner attention from the users. The ‘Jetsons’-esque future the giants from the Silicon Valley have been promising is yet to take complete hold.

For example, in 2016, a survey of around 2000 homes in the UK was conducted by PricewaterhouseCoopers. The survey results showed that most people do not have much interest in buying smart home devices.

However, nearly four years after, the current situation is showing signs of change. Global purchase shipments of smart home devices are projected to reach around 1.39 billion by the end of 2023. Meanwhile, a survey by the International Data Corporation shows 23.5% of year on year growth of smart home devices market in 2019. IDC report also talks about the growth of global shipments by 37.3% in the first quarter of 2019 alone in comparison with that of the year before.

Much of this growth is because of the growing popularity of voice assistants by Google and Amazon. You can find these in almost everything around you, from wall clocks to sink faucets to ovens.

Planning for the Future

However, in spite of this growing proliferation the Google Assistant and Amazon’s Alexa, still, the technology in itself is highly complex. According to David Limp, senior vice president for service and devices at Amazon, getting a complete smart home is still a bit difficult. He believes that the technology is yet to reach that perfect state and currently is highly complex.

Developing a functional smart home is of high importance for Amazon. This is particularly true if it is planning to compete with the likes of Apple, Samsung, and Google. Alexa is now the flagship product of the company and is becoming wildly popular among consumers. Thus, developing such technology is of huge importance for capturing future markets.

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