Increasing awareness among the consumers related to the ingredients present in different food products has significantly boosted the demand for GMO labeled food. GMO labeling includes provenance, ingredient list, manufacturing process, storage, shipping, and safety testing which helps the user to get a complete information about the product. Due to these factors, the growth prospects of GMO labeled food market are high in the coming years.
The objective of this report is to provide all the crucial information to the key stakeholders operating in the GMO labeled food market. Analysts of the report have taken all the critical factors affecting the growth of the market. They have mentioned all the key drivers and trends that have boosted the demand in this market. Restraining factors that are limiting the growth are also included with the aim to warn and inform players and investors to take effective steps. The report is categorized on the key parameters that actually drive the demand in this market. Geographic analysis and vendor landscape are mentioned in the report as well, which further helps the readers getting understanding the market competition and geographical growth of the market.
As there is a significant rise in the number of policies with strict implementation of GMO guidelines, several food manufacturers have started concentrating on catering to the GMO labelling. More so because nowadays consumers are becoming more cautious and aware about ingredients used in the packaged food. Moreover, consumers have started demanding more information about the product’s ingredient lists, manufacturing process, storage, shipping, provenance, and safety testing. Several non-government organizations such as Green Americans, Organic Consumers Association have openly talked about consumer awareness and have been aggressively driving awareness and fighting on behalf of non-GMO mandatory labelling rules.
With respect to geography, the global GMO labeled food market has covered North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America. Among these regions, Europe is projected to lead this market during the forecast period. This growth is attributed to the mandatory labelling laws that are present in the region depending on the GMO percentage of some particular ingredient in the food products.
The growth of this market is also experienced in developed countries such as Japan and South Korea where they have greater degree of GMO inclusion. In North America, United States is projected to create brighter growth prospects for this market as United States Department of Agriculture has recently proposed new guidelines in labeling foods contain genitivally modified ingredients.
In the competitive landscape section, the report focuses on the prominent players operating in the global GMO labeled food market. It gives the information about the key trends prevailing in the market and major steps taken by these players. Leading players in the market are also using advanced business development strategies such as collaboration, partnership, expansion, and innovations. They are also engaged in research and development activities with the aim to provide better and advanced products to their customers. Few of the players in the market are launching new types of GMO labeled food products to catch up with the growing demand for these products consumers across the globe. Some of the prominent players analyzed in the report are Nestle, Campbell Soup, Organic Valley, Whole Foods, and Chipotle