Packaging of food is an important aspect that we all need to pay special attention to. As consumers use more packaging to protect food, it creates unsustainable use of natural resources. Therefore, it piles up environmental waste.
Rigid plastics, paper-based containers, metal, liquid cartons, flexible packaging, and other different types of packaging account for a whopping 3.4 trillion units of retail packaging across the globe in 2016. Further, the overall food and beverage industry accounted for 92 percent packaging volume in the same year.
With such staggering numbers, it is imperative that we contribute to the trend of ‘go green’. Also, growing environmental concerns are now influencing the purchasing decisions of consumers. Keeping this in mind and with the popularity of ‘green consumerism’, global brands now have the responsibility to provide sustainable packaging.
Brands Need to Change their Approach
Brands across the globe will now have to introduce new business models that will integrate sustainable packaging, brand value, packaging standards, and waste management.
An inherent will to create a greener and cleaner environment is the first step towards achieving superior packaging sustainability. Further, the process starts with the product design where less packaging layers are use. This is done without compromising the safety and usability of the product. Also, lighter product packaging reduces logistical expenses.
In addition, the use of recyclable and biodegradable packaging also helps conserve the environment. On the other hand, use of corn starch packaging, biodegradable plastic, and basic paper packaging is gathering pace. These are small, yet important steps towards achieving a cleaner environment.
The World Economic Forum emphasized the universal need to shift to a cyclic economy. Vendors and their supply chain partners must take a hard look at their current processes and activities. Further, sustainable packaging is a big step towards achieving a greener ecological footprint. However, the question that continues to bother is when will brands re-think and re-design their strategies?