Vertical Freezers Market – Introduction
Vertical freezer is a vertical storage unit that resembles an oversized refrigerator unit. Vertical freezers usually make use of one or two doors like a refrigerator, rather than a single lid that is raised on a chest freezer. A vertical freezer is more useful in the event of space constraint. It has vertical shelves, baskets, and door bins making it easy to find and organize food in the freezer. Probably the best convenience feature of a vertical freezer is its ability to better organize the frozen foods, making it easier to monitor and rotate content to keep frozen foods fresh. Some vertical models have versatile storage systems with removable and adjustable door storage sliding, bins, and adjustable shelving and pull out baskets or bins.
Increasing disposable income and increasing demand from middle class families in developing economies is anticipated to drive the demand for vertical freezers during the forecast period. However, availability of alternatives and higher energy conservation standards is expected to be key constraints for the growth of the vertical freezer market during the period of study.
Vertical Freezers Market –Competitive Landscape
LG Electronics was established in 1958 and has since pioneered the advanced digital era with technological expertise acquired by manufacturing many home appliances such as radios and TVs. The company operates through segments such as Home Appliance & Air Solution; Mobile Communications; Home Entertainment; Vehicle Components; LG Innotek Co., Ltd.; and Other. The Home Appliance & Air Solution segment provides refrigerators, freezers, cooking appliances, air conditioners, built-in appliances, vacuum cleaners, washing machines, air purifiers, dishwashers, dehumidifiers, and other products. The company operates through 119 local subsidiaries across the world.
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Haier Group Corporation
Haier Group Corporation was founded in 1984 and is headquartered in Qingdao, China. It manufactures home appliances such as refrigerators, washers, integrated kitchenware, and small scale electrical appliances. The company has expanded its range of products in a diversification move. In addition, it has pursued a globalization effort and built a sales network in more than 160 countries. It has presence in more than 38,000 retail outlets worldwide. The company markets and sells its products through various distribution channels in China and across the world. The Group’s products are sold in more than 150 countries
Electrolux is a global provider of appliance products to both consumers and businesses. The company’s operations are divided into six segments: Major Appliances Asia/Pacific; Major Appliances North America; Major Appliances Europe, Middle East, and Africa; Major Appliances Latin America; Home Care & SDA; and Professional Products. The company offers products such as refrigerators, washing machines, vacuum cleaners, dishwashers, cookers, air conditioners, and small domestic appliances. It offers its products under brands such as Electrolux, AEG, Zanussi, and Frigidaire. The company’s products are sold in more than 150 countries
Whirlpool Corporation manufactures products in 15 countries and markets them around the world under brand names such as Whirlpool, Indesit, Jenn-Air, Brastemp, Maytag, Amana, Consul, KitchenAid, Bauknecht, and Hotpoint. The company defines its operating segments based on geography. Whirlpool’s operating segments consists of North America, Europe, Middle East & Africa, Latin America, and Asia. Whirlpool manufactures and markets a full line of major home appliances and related products. Its principal products are refrigerators and freezers, laundry appliances, dishwashers, cooking appliances, mixers, and other small domestic appliances. The company also produces hermetic compressors for refrigeration systems.
Midea is a provider of consumer appliances, HVAC systems, robotics & industrial automation systems, and smart supply chain solutions (logistics). The company offers diversified products and services, including consumer appliances centered on kitchen appliances, heating & ventilation systems; HVAC centered on residential air-conditioning, commercial air-conditioning, refrigerators, laundry appliances, and various small home appliances; and robotics and industrial automation systems. The company has established a global platform of around 200 subsidiaries. It has more than 60 overseas branches and 12 strategic business units.
Other prominent players operating in the vertical freezers market include Bosch, Sears Holdings, Samsung Electronics Co., Ltd, Kelvinator, and Frigidaire
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