Water Purifier Market: Pin-point Analyses of Market Competition Dynamics

The global water purifier market has been steadily rising over the years. Some of the prominent names operating in the market are A.O. Smith Corporation, Aquatech International LLC, Best Water Technology, Brita, GmbH, Coway Co., Ltd., Culligan International Company, EcoWater Systems LLC, Eureka Forbes Ltd., Evoqua Water Technologies LLC, GE Appliances, Ion Exchange, Kaz USA, Inc., Kent RO Systems Ltd., Kinetico Inc., LG Electronics, Mitsubishi Rayon Cleansui Co., Ltd., Panasonic Corporation, Pentair Plc, Philip Electronics, Tata Chemicals Ltd., Unilever N.V., and Whirlpool Corporation.

As per a report by Transparency Market Research, the global water purifier market will register a healthy 8.4% CAGR from 2017 to 2025. At this rate it is expected to grow its value from US$ 53.36 bn in 2016 to US$110.02 bn by 2025.

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Depending upon the type of accessories, the water purifier market is divided into pitcher filter, under sink filter, shower filter, faucet mount, water dispenser, replacement filters, counter top filters, house hold filters, etc. Among them, the segment of replacement filters is growing at a healthy clip because of their affordable prices and small cycle time. The TMR report forecasts the market for replacement filter to expand at a strong CAGR of 9.5% between 2017 and 2025.

Geographically, the key segments of the global water purifier market are North America, South America, Europe, Asia Pacific, and the Middle East and Africa. Asia Pacific, of them, is a key region and is expected to surpass all other regions in terms of growth rate. According to the TMR report, the region will likely clock a robust 11.9% CAGR from 2017 to 2025.

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The market in the region is primarily being fuelled by its 4.4 billion population, which is about 60.0% of the world population. To satiate their need for clean water, water purifiers are seeing swift uptake. The high levels of water pollution and depleting groundwater resources are also pushing up demand for water purifiers. The RO purifier technology is said to be spearheading the growth in the Asia Pacific market.

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