Significant Trends that Will Underscore Growth Opportunities in the U.S. Market

PepsiCo recently launched a premium-priced water bottle that adds to the company’s portfolio, and further strengthens interest of consumers in beverages that are healthy. Moreover, RETHINK has recently launched its category-disrupting product, RETHINK Water, which is a delicious water offered in an environmentally responsible carton. In addition, PepsiCo Foundation, the Coca-Cola Company and Nestle Waters based in North America, along with Walmart Foundation have recently partnered to fund an integrated awareness initiative and recycling education for various students that are affected by the Flint crisis. Due to such factors, the bottled water market in North America will witness a surge in terms of growth over the coming years.

The U.S. bottled water market is expected to witness a growth of 4.0% CAGR over the forecast period, 2016-2024. Super market among other distribution channels will witness a growth of 4.4% CAGR in the coming years. Imposition of favorable regulations by the government in the U.S. will further contribute towards growth of the market in the region over the coming years. Moreover, 3-gallon bottled water is likely to witness an upsurge in demand among other bottles water products in the coming years.

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Significant trends that are likely to underscore growth opportunities for the U.S. bottled water market include,

  1. Acquisitions and Product Launches:

Recently, PepsiCo was looking to buy the popular company that owns the coconut water brand Vita Coco. Moreover, PepsiCo recently launched a premium-priced water bottle, which adds to the company’s portfolio, and further strengthens interest of consumers in beverages that are healthy. In addition, the Coca-Cola Company, PepsiCo Foundation, Nestle Waters based in North America, and Walmart Foundation have recently partnered in order to fund an integrated awareness initiative, and recycling education for students that are affected by the Flint crisis. With the increasing participation of various companies in acquisitions, and surge in product launches, the U.S. bottled water market is likely to witness a boost in growth in the coming years.

Imposition of favorable regulations by the government in the U.S., will contribute towards growth of the market in the region over the coming years. Moreover, super market among various distribution channels will witness a growth of 4.4% CAGR in the coming years. Nestle Waters features among the leading manufacturers of bottled water that have undertaken measures such as adopting 100% recycled PET bottles over the coming years.

  1. Enhanced Technology for Healthy Water:

Reefill, a technology-based company in New York has recently launched its smartphone-activated system of water fountains in May 2017. Another start-up based in Canada, Flow Water Inc., has recently opened a packaging plant in North Toronto. Additionally, RETHINK has launched its category disrupting product that offers delicious water in environmentally responsible cartons. Various companies are using updated technologies to offer premium quality and healthy water as compared to bottled water. Due to such factors, the bottled water market in the U.S. will witness a boost in growth over the coming years.

  1. Imposition of Regulations by Government:

Sale of plastic bottles were banned in San Francisco, U.S. in order to maintain a pollution-free environment. Furthermore, improper disposal of plastic bottles have contributed to the environmental pollution in the U.S. As the government is striving to maintain pollution-free environment, imposition of related regulations are likely to impact the U.S. bottled water market negatively in the coming years. Additionally, with the increasing environmental degradation, market players operating in the bottled water market in North America are offering premium quality water in environment-friendly cartons. Such factors will significantly contribute towards growth of the U.S. bottled water market in the coming years.

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Overall, due to increasing acquisitions and product launches among market players in the region, the U.S. bottled water market will witness a surge in growth in the coming years. Moreover, increasing use of enhanced technology to offer water in an environment-friendly manner is trending recently, which will impact growth of the U.S. bottled market negatively over the coming years. In addition, imposition of stringent regulations will further impact growth of the U.S. bottled water market significantly in the span of next seven years.

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