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Oryzenin Market: Drivers, Opportunities, Challenges & Driving the Growth of the Market

Oryzenin is a protein/glutelin that is primarily found in rice seeds. The global oryzenin market is segmented on the basis of type, form and application. Based on type, the global market for oryzenin is segregated into concentrate and isolate. Concentrate oryzenin held the majority market share in 2016 and is anticipated to witness a steady growth rate during the forecast period. This is attributed to concentrates being more cost-effective than isolates and development in product specification which is fuelling the demand for this segment. Based on form, the global market for oryzenin is segregated into liquid and dry forms. Dry form of oryzenin held the majority market share in 2016 and is anticipated to witness a steady growth rate during the forecast period. This is attributed to easy handing of dry-form oryzenins and low transportation costs. In addition, liquid oryzenin requires further processing unlike dry oryzenin which results in a significant increase in the cost. These are the major factor responsible for the high demand for dry form oryzenins, globally.

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On the basis of application, the global market for oryzenin is segregated into dairy alternatives, beverages, bakery & confectionery, meat analogs & extenders and sports & energy nutrition. Sports & energy nutrition held the majority market share in 2016 and is expected to witness a steady growth rate during 2017to 2025. This is attributed to increasing awareness about healthy living and fitness regimes among consumers. In addition, high amino acid content in oryzenin and branched chain amino acid (BCAA’s) in oryzenin is a major reason for the growth of this segment as it is an essential requirement for sports persons and athletes for muscle recovery. Weight management is a key factor for increased demand of protein in sports and energy nutrition. Rice protein establishes increased power, skeletal muscle hypertrophy, lean body mass and strength similar to whey protein. Increased application of oryzenin as a nutrition enhancer in food products is driving the demand for this segment in the global oryzenin market.

Major factors driving the global market for oryzenin include rising demand for rice protein due to its functional properties. High protein content and gelling properties make it an essential ingredient in the food & beverage industry. In addition, its emulsifying properties are a major factor fuelling the demand for rice proteins at the global level. In addition, low cost of production of rice proteins is another major factor positively affecting the demand for oryzenins at the global level. Due to the low cost of production, the demand for food and beverage items containing rice proteins remain Rising health consciousness among consumers is also a major factor complementing the growth of the global oryzenins market. Increasing use of oryzenins in sports nutrition as a result due to an growing base of health conscious consumers is another key factor aiding in the growth of this market at present. Increasing application of plant proteins is another key factor responsible for the growth of the market However, lack of awareness about the benefits of oryzenin is a one of the major factors that is restraining the global market for oryzenin.

Oryzenin can be a great alternative to consumers seeking lactose-free, non-allergen and gluten-free source of protein. This can prove to be a great opportunity to the global oryzenin market in the future.

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Geographically, the global market for oryzenin is segregated into North America, Europe, Asia Pacific, Middle East & Africa and Latin America. Europe is the dominant market for Oryzenins, which is followed by North America. The high demand for oryzenin in these regions is attributed to the rising protein consumption among consumers due to greater emphasis on a healthier lifestyle. Asia Pacific is anticipated to be the fastest growing market for oryzenins, during the forecast period. Transition in the lifestyle of the consumers in terms of feeding habits and growing concerns for health and wellness are some of the key factors responsible for the rapid growth of the oryzenins market in Asia Pacific.

Major players of the global oryzenin market include Bioway (Xi’An) Organic Ingredients Co., Ltd., RiceBran Technologies, AIDP Inc., Kerry Group plc, Axiom Foods, Inc., BENEO GmbH  Green Labs LLC, Ribus, Inc., Golden Grain Group Limited and Shaanxi Fuheng and  Biotechnology Co., Ltd. among others.

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