Global Mobile TV Market Revenue Expected to Reach US$ 17.02 Bn by 2024: Transparency Market Research

Transparency Market Research ( has released a new market report entitled Global Mobile TV Market (By Service – Free to Air Service and Pay TV Service) Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2016 – 2024.” According to this report, the global mobile TV market’s revenue was valued at US$ 7.69 Bn in 2015 and is expected to reach US$ 17.02 Bn by 2024, at a CAGR of 9.5% from 2016 to 2024.

 The rise in usage of smartphones and tablets is leading to the growth of mobile TV market. Mobile TV is used in watching sports, movies, and entertainments on smartphones, and tablets. In addition, rise in the emergence of ultra-fast data services, rising use of video on demand services, and availability of low cost mobile chips supporting high quality video streaming to mobile devices has driven the growth of mobile TV market, globally. Strict regulations are a key challenge for the key players in mobile TV market. Furthermore, the presence of the large number of offering mobile TV services is leading to intense competition. The increase in investments for the establishment of LTE network infrastructure is expected to increase the growth of global mobile TV market during the coming years.

 The mobile TV market is segmented into five geographical regions in this study including North America, Europe, Asia Pacific, Latin America, and Middle East and Africa (MEA). Types of services in mobile TV market include free to air service and pay TV service. In North America, pay TV service segment had the largest share of mobile TV market in 2015. Pay TV service segment is expected to dominate the North America mobile TV market throughout the forecast period. Increase in subscription of premium video on demand services such as live sports, and movies, by consumers in North America is expected to drive the market growth during the coming years.

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Asia Pacific held the largest share of mobile TV market in 2015. Asia Pacific is anticipated to further increase its revenue and market share during the forecast period due to rapid rise in smartphone penetration, increase in investments in mobile networks, and rising mobile data subscriptions in the region. In Asia Pacific, pay TV service segment had more than half of market share in 2015 and its share is expected to increase during the forecast period. The adoption of free to air service is increasing among the users in Asia Pacific due to the growing number of TV enabled mobile handsets.

 The increase in investments in LTE networks and growing economic strength of the emerging countries are expected to be the key factors driving the uptake of mobile TV in Latin America and MEA. The study finds that the adoption of mobile TV in Latin America was led by Brazil in 2015. With growing expenditure on entertainment, other countries in the region such as Argentina and Mexico are projected to see significant growth in adoption of mobile TV services in the coming years. Moreover, GCC countries and South Africa were the leading adopters of mobile TV services in 2015. The growth of mobile TV market in MEA is driven by entry of new players as well as global players offering regional content to attract new customers. Some of the major players in mobile TV market are AT&T, Inc., Comcast Corporation, MobiTV, Inc, Sky plc, Charter Communications, Verizon Communications, Inc, Bell Canada, Orange S.A, Bharti Airtel, and Consolidated Communications.

 The global mobile TV market has been segmented as follows.

 Global Mobile TV Market: By Service

  • Free to air service
  • Pay TV service

Global Mobile TV Market: By Region

  • North America
    • The U.S.
    • Canada
    • Rest of North America
  • Europe
    • France
    • Germany
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Rest of Asia Pacific
  • Middle East & Africa (MEA)
    • South Africa
    • GCC
    • Rest of Middle East & Africa
  • Latin America
    • Argentina
    • Brazil
    • Rest of Latin America

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