Global Kefir Market is Expected to Reach USD 2,54.9 Million by 2025

According to a new market report published by Transparency Market Research “Kefir Market By Type(Frozen Kefir, Organic Kefir, Low Fat Content Kefir, Greek Kefir) By Flavor (Regular, Flavored) By Application (Dietary Supplements, Sauces and dips, Drinks and Smoothies, Pharmaceuticals, Others)– Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2017– 2025”,the global Kefir market was valued at USD 1,300.0 million in 2016 and is expected to reach USD 2,154.9 million by 2025, growing at a CAGR of 5.9% from 2016 to 2025.

Kefir is experiencing a steady growth rate over the years due to its associated health benefits. Kefir is a fermented milk drink that is prepared through a complex process by inoculating the milk with the kefir grains which are the combination of bacteria and yeast. Kefir consists of vitamins, amino acids, carbon dioxide and essential oils that are considered beneficial for health. Rise in technological growth together with research and development among the food scientists to introduce new modern techniques has led to rapid progress to the global kefir market. The micro-organisms present in kefir are usually non-pathogenic bacteria which consists of lactobacillus and yeasts Kefir is becoming increasingly popular due to the shift in consumer preferences towards healthy food and beverage products. The global kefir market is majorly driven by the wide variety of applications of kefir in several food and beverage products such as dietary supplements, sauces and dips, drinks and smoothies, pharmaceuticals and others such as cosmetic products. Benefits generated from the consumption of kefir is also considered to be major driver of the global kefir market.

By geography, the global Kefir market has been segmented into North America, Europe, Asia Pacific, Middle East and Africa and Latin America. Europe which includes countries such as U.K., Germany, France and Rest of Europe dominated the Kefir market in 2016 and accounted for more than 50% of the global Kefir market. Kefir in Europe is preferred among the consumers due to the rising health benefits associated with the consumption of kefir. U.K. among the other regions in Europe dominated the kefir market in 2016 followed by Germany.

North America held a significant market share after Europe in 2016. North America Kefir market is gaining popularity, due to the increasing application of flavored kefir in pharmaceutical industries. Also, the rising concern over obesity is resulting into the demand for low fat kefir and dietary supplements in this region.

Furthermore, it is observed that improved awareness and economic conditions in countries of Asia Pacific, Latin America and Middle East and Africa have resulted in rise in consciousness towards health which has impacted positively upon the global kefir market. Asia Pacific which includes China India and Japan among the other countries in the region showed the fastest growth rate during the forecast period due to the rising demand of kefir as a medicinal product among the consumers. The Asia Pacific Kefir market is booming globally due to the rising consumer interest towards healthy drinks and dietary supplements in India, Japan and China. The individuals from these countries are adapting the westernized culture and accordingly changing lifestyle and consumption pattern. Nevertheless, the number of festivals are more in countries like India, propelling the demand of kefir in the market. China held the largest market share for the kefir market followed by India in 2016.

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Middle East and Africa has been analyzed to have a strong growth during the forecast period owing the use of kefir in preparation of traditional delicacies. Hence, the demand for kefir is expected to be strong in this region. The demand for kefir in Latin America market is expected to be driven by the increasing consumption of water based kefir in Brazil and Argentina.

The report provides company market share analysis of the various key participants. Key players have also been profiled on the basis of company overview, financial overview, business strategies and SWOT Analysis. Some of the major players of the global Kefir market include Lifeway Foods Inc. E. I. Du Pont De Nemours and Company, Hain Celestial, Archer Daniels Midland, Nestle S.A, Kerry Group, Groupe Danone, Danlac Canada Inc., Dohler Group, Koninklijke DSM N.V.

The global kefir market has been segmented as follows.

Global Kefir Market, by Type

  • Frozen Kefir

  • Organic Kefir

  • Low fat content kefir

  • Greek Kefir

Global Kefir Market, by Flavor

  • Regular

  • Flavored

Global Kefir Market, by Application

  • Dietary Supplements

  • Sauces and Dips

  • Drinks and Smoothies

  • Pharmaceuticals

  • Others

Global Kefir Market, by Geography: The market is broadly segmented on the basis of geography into:

  • North America

    • U.S.

    • Rest of North America

  • Europe

    • U.K

    • Germany

    • France

    • Rest of Europe

  • Asia Pacific

    • China

    • India

    • Japan

    • Rest of APAC

  • Middle East and Africa

    • UAE

    • South Africa

    • Rest of Middle East & Africa

  • Latin America

    • Brazil

    • Rest of Latin America

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