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Frozen Fruits & Vegetables Market: Rising Demand For Newer Flavors and Ingredients In The Product have also Fueled The Industry Growth

Freezing is a widely used method for food preservation. The process allows the preservation of texture, taste, and nutritional value in foods. The freezing process reaps the advantages of low temperatures at which chemical reactions are reduced, cellular metabolic reactions are delayed, and microorganisms cannot grow. The freezing process is employed for long-term preservation of various food and vegetables, providing them with an extended shelf-life. The process involves the lowering of temperature of the product to -18 ºC or below. This results in the change of the physical state of food, since the energy is removed by cooling the fruits and vegetables below freezing temperature. The extremely cold temperature retards the growth of microorganisms and slows down the chemical changes that affect the quality of the product and spoils it.

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Frozen fruits and vegetables are gaining traction among consumers owing to the numerous advantages they offer over fresh produce. Increasing trend in the food industry for steady supply of seasonal fruits and vegetables throughout the year acts as a major driving factor of the industry. Furthermore, rising awareness about the nutritious value of frozen fruits and vegetables and the growing trend of clean eating have also fueled the industry. Moreover, increasing technological developments along with improving cold storage chains in emerging countries have led to the development of a systematic supply of network of frozen fruits and vegetables.

Other factors influencing the frozen fruits and vegetables market in a positive manner include urbanization, fast-paced lifestyles of consumers, increasing disposable incomes, and aggressive marketing by manufacturers. Changing consumption patterns and increasingly hectic lifestyles of consumers have also propelled their demand. Rising demand for newer flavors and ingredients in the product have also fueled the industry growth. Increasing demand for convenience across the globe has also pushed frozen fruits and vegetables right up in the foods category. Countries with a shortage of fresh fruits and vegetables prefer frozen fruits and vegetables, since the freezing process preserves the food and does not involve the usage of any unwanted additives in the bags of frozen goodies, like strawberries and spinach.

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Frozen Fruits and Vegetables Market – Key Players Prominent players in the global frozen fruits and vegetables market include Ardo NV (Belgium), Simplot Australia PTY Ltd (Australia), Dole (U.S.), HJ Heinz (US), Pinnacle Foods Corp. (US), Findus Sverige AB, (Sweden), General Mills (U.S.), and Bonduelle Group (France).

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

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