Feminine Hygiene Products Market: Current Trends, Opportunities and Challenges

Leading market research firm Transparency Market Research has announced the release of a new research report, detailing the Latin America feminine hygiene products market. The market’s historical and present figures are detailed and analyzed in order to present reliable forecasts for the market’s growth in the period from 2014 to 2020. The Latin America feminine hygiene products market is expected to grow at a 9.6% CAGR in the 2014-2020 forecast period, rising from a 2014 valuation of US$2,198.2 million to a projected 2020 valuation of US$3,809.7 million.The report, titled ‘Feminine Hygiene Products Market – Latin America Industry Analysis, Size, Share, Growth, Trends, and Forecast 2014 – 2020’, has been prepared by expert analysts with primary and secondary research and is available on the company website for sale.

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The rise in the number of working women in Latin American countries is described in the report as the main driver for the Latin America feminine hygiene products market. While Latin America, consisting of Central and South America, has been one of the underdeveloped regions in the world, the 21st century has seen great progress in the economic conditions of major countries such as Brazil, Argentina, Chile, and Peru. Growing urbanization in these countries and consequent modernization of lifestyles has led to a high proportion of the female population being employed and thus requiring a wide variety of feminine hygiene products.

Urbanization and GDP growth in Latin American countries has also benefitted the Latin America feminine hygiene products market in other ways. Advanced feminine hygiene products now mainstream in developed countries are steadily gaining mass acceptance in Latin America, as a result of which the market exhibits strong growth prospects. Increasing product innovation has also helped develop feminine hygiene products for budget-conscious customers, since the region still remains far from the prosperity of regions such as North America and Europe.

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Rise in the ubiquity of sophisticated urban shopping avenues such as super/hypermarkets and specialize beauty and drug stores has also helped the Latin America feminine hygiene products market by making the products more accessible to the common Latin American consumer than ever before. These shopping channels and discrete packaging used by major players in the Latin America feminine hygiene market have also removed the social stigma of buying feminine hygiene products. The strong demand for ultra-thin sanitary pads also bears out this point, since they are inconspicuous and thus convenient.

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