Advanced Wound Care: Hope for Chronic Wound Patients – Market Insights

The world of healthcare is moving ahead with constant advancement in technologies. The field of wound management has also grown with newer technologies which help in healing various kinds of wounds through different wound care management practices. Wounds can be healed by two methods, namely traditional and advanced. Traditional wound care management heals the wound by the use of cotton and bandage, while advanced wound care heals the chronic and non healing wounds with the use of anti microbial elements. Although currently the market for traditional wound management has masked advanced wound healing methods, it is expected to grow exponentially in the future with its fast healing property coupled with the rise in awareness among population worldwide. Transparency Market Research, a leading U.S. based market research firm, analyzes the market for wound management and predicts a compounded annual growth rate of 7.8% for the period 2012 to 2018.

Wound care management varies from person to person depending upon their age, illness, injured area and effect of healing. Increase in aging population is augmenting the demand for wound care management as the elderly population is more prone to injuries. Awareness among patients has also boosted its growth as they demand better wound healing processes. Increase in budget for the same in many countries has widened the scope for new developed care methods along with the entry of new market players. The active wound care or biological dressing is the fastest growing segment and includes wound care products such as platelet-derived growth factor, keratinocyte growth factor, epidermal growth factor and transforming growth factor. Use of these products reduces pain, contamination and helps in faster healing of wounds. Despite this, the growth of the wound dressings market may get hampered due to various reasons such as the high cost of advanced dressing, damage to nearby area of wound and adverse effects on sensitive skin.

Various companies are coming up with different developmental plans to enhance their product portfolio for wound care management. Recently, Smith and Nephew acquired Healthpoint Biotherapeutics, which helped enhanced its portfolio by adding the bioactive wound care treatment. In addition, Kinetic Concepts Inc., revolutionised wound care management by introducing negative pressure wound therapy in which vacuum is created at the site of wound to make it dry, and thus healing paces up. Molnlycke Health Care has recently developed Mediplex Border Heel with a unique five layer absorbent foam structure to heal a heel wound. New technologies and rising awareness about complications related to wounds among population is accounting for the growth of the wound dressings market.

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Preeti Wani
Hi I am Preeti Bagade, Research Analyst working with Europlat.Org. I have completed my MBA with Marketing as my specialization from University of Pune. The current work profile includes conducting market research (secondary and primary) and consulting projects for various sectors of Healthcare (pharmaceutical and medical devices) industry.

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